Yes , Do all your marketing and sales activities then track your emails and get feed back and tracking reports in the same place !.
help Sales and marketing teams to track their emails and to know if the emails opened and when.
Work at all Dynamics CRM levels : Leads, Accounts, Contacts, opportunities and Email Campaigns and any custom Entity
It will be very easy to discover if your customers interested in your product or no
You can check with every email if it delivered or opened and when .
You can set actions to help sales team for Example : if client open the email more than twice send notification to sales man